Get a full comparison of LinkedIn’s free, Premium and Sales Navigator memberships here. That being said, investing in Sales Navigator might not be the right choice for you even if you are using LinkedIn for lead generation.

(Please note: I do not financially or otherwise benefit from my recommendation of Sales Navigator.) But if used effectively, this membership will more than pay for itself and help you create a sales pipeline filled with prospects. In fact, you have access to over 36 more search filters in Sales Navigator than you do in the free Advanced Search, allowing you to narrow your search, save you time and create more targeted results. While the Advanced Search available with a free LinkedIn account can help you find your ideal clients, with the extensive search filters found in Sales Navigator, you can search for your exact ideal clients and then save those searches to automatically receive new matches every day, week or month. LinkedIn Sales Navigator allows you to leverage more information and have greater access to leads and prospects. you want to save searches producing the best results.you want flexibility in creating notes and tags for your contacts to stay organized in your outreach efforts, all in one place.you want better insights into the visitors of your profile.you have a defined target market and want to use additional filters to reach it.you prefer having a personalized newsfeed containing only the contacts and companies you saved.you are hitting the commercial search limit regularly.When deciding whether Sales Navigator is a good choice for you, consider the following reasons for upgrading your membership: It’s clear LinkedIn Sales Navigator Advanced Search delivers more targeted search results, but does it justify the cost?

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